2NE1’s Park Bom has transformed into the legendary wizard, Gandalf, for her latest campaign with SK Telecom’s “11st“!

The CF starts off with CL, Sandara, and Minzy struggling to reach the top of a steep hill in order to gain shopping privileges. Park Bom then magically appears in front of them in a white cloak and two ‘canes’, and informs the trio that they could earn many privileges if they simply used 11st.

The idol pulled off the look quite well, and reportedly was even called ‘Bomdalf’ by the staff.

In addition, she had to chant the magic spell, “Go go, go directly~“, which proved to be a huge laughing point on set.

It’s said that Park Bom focused way too much on chanting that she even broke a cane, which surprised the filming staff. Check out the hilarious CF below!

Click HERE to watch CF + BTS filming and photos

Source: TV Daily via Nate
Translated by: ramham424@Allkpop